From designing websites to Search engine optimization, from social media marketing to email marketing campaigns, from Corporate branding to event management. When we take up a project we make very sure that we're all in it. For us it's not just about the money but more importantly it's all about how to give our best to the client with the knowledge we have, we strive everyday to deliver the best. At this escalating age of technology we make sure our designers and programmers are updated with the latest innovative techniques in their specialized field.
We live by our motto everyday which is "Adapt.Upgrade.Dominate".
By now, if you haven’t heard of Facebook or Twitter, you have been living under a rock for the last few years. Social media sites like Facebook, Twitter, Digg, StumbleUpon, MySpace, Squidoo, Wikipedia, and many others having been helping businesses reach out directly to their consumers for many years. It’s the new form of email marketing or direct-mail (what many of us HAVE BEEN used to).
How does it work? How can I make it work for my business? For my website? Is it even the right thing to do? Are the people I’m trying to reach on these social media sites?
So many companies, including top household brand, are using social media wrong. They are just jumping on the band-wagon like everyone else. Let us analyze your business and see if it’s the right approach for you, and if so, create a campaign where we actively engage with your potential customers, who live and breathe on these sites.Contact us to find out more about social media and what we can do for you and avail free consultation.
Also known as: Cost Per Click (CPC), Pay Per Click (PPC) is a format of Search Engine Marketing (SEM). Now that we’ve got the abbreviations out of the way, let’s explain what it is.
PPC is a form of advertising your website on search engines like Google, Bing, and Yahoo. When you do a search in Google, for example, you may see ‘Sponsored Results’. Those are Pay Per Click ads that businesses pay Google to display. They are called Pay Per Click, because those companies don’t pay for the ads to show up, but they do pay a certain amount when someone clicks on them.
These ads can be a great, fast way to reach the target audience you’re looking to attract to your business. However, it also could be expensive, depending on your market and competition. The ROI on SEO vs PPC is usually much higher, however, PPC is a great add-on to an SEO campaign and a great way to test the market and their response before investing into search engine optimization.
An important, and often skipped step in a proper online marketing campaign, is conversion rate optimization. If your SEO, PPC, and Social Media campaigns bring in 30,000 visitors a month to your website, but only 100 of them turn into leads, and out of those 100, only 5 turn into customers, you have a very low conversion rate, and therefore, a very poor return on investment (ROI).
On average, e-commerce sites online have a 1-2% conversion rate to sale. This is actually very high comparing to TV, Radio, or outdoor advertising campaigns. However, if an online marketing company simply focuses on bringing traffic/visitors to your site, but they are not targeted, or your website isn’t setup properly to convert them to leads or sales, this is where you need conversion rate optimization.
The traditional world of public relations began to change since the birth of the world wide web. In 2008 it took an even bigger turn as a result of technology and the economy dramatically lowering readership/viewership of print, radio, and television media. Many people are relying more and more everyday on the internet to provide them with the latest news in their trades and industries. Blogs as well as hundreds of other online media outlets have allowed readers to obtain information faster, smarter, and in new interactive ways that were never possible with traditional offline media. Reaching your target audience in the millions has become not only easier through the Internet but extremely cost effective.
Online PR is a service offered by OneSolution WebPromote, where through a combination of social media, as well as our connections with various online media outlets and blogs, we put your business in front of your customers. The lead times are faster, the conversion rates are higher, and everything is trackable. What more can you ask for in a campaign?
The internet is a world of many numbers. Thanks to companies like Google, the numbers that relate to our websites have become both clear and in-depth. Through various analytics packages, such as Google Analytics, we are able to obtain pretty much every statistic about our website that ever need to know. Where did they come from? What did they search? Where did they leave? How long did they stay? Where do most people drop-off? What are my conversion rates of visitor to sale? What about visitor to lead? With modern day analytic technology, one could answer all of these questions and many more, in minutes.
At OneSolution WebPromote, we provide free analytics for every one of our clients. Read them yourself or with your marketing team, or work with us to analyze them in depth. We would love to meet your goals. Want to double your traffic and conversion rates? Analytics helps set goals and watch our results in action
Proper wording to pass on your company’s message through your website is difficult to achieve. Doing that, while making sure the copy is search engine friendly and attracting the right visitors, is even harder.
Copywriting for your website and keeping it SEO friendly is one of our specialties on what we can do for your business.
These days, web design companies are a dime a dozen. Good ones are very hard to find, so give yourself a pat on the back, you’ve found one! OneSolution has been designing, developing and marketing websites for nearly a decade. There’s a good chance you’re reading this because you’ve found us online. You’re browsing our attractive website, considering in hiring us for our services, so we can do the same thing for you that we’ve done for ourselves and hundreds of others.