At the most basic level, a brand is a set of both tangible and intangible items -- stories, illustrations, activities, statements, culture and much more -- that collectively invite an individual or entity to enter into a “memorable” relationship with a business. This customer relationship and experience will in turn generate brand equity for your business, thus creating new and repeat sales.
The Internet is known for being the voice of many. Free speech laws have allowed individuals and businesses to openly express their opinions about yourself or your business. Often, these opinions are demeaning but not under a law strong enough to remove them. They end up hurting the reputation of yourself or your business and you want to do everything in your power to take them down.
Well, there’s good news and bad news. The bad news is removing these messages completely from the Internet is difficult to near impossible. The good news is that through reputation and brand management services that we provide, they could be moved down the search results, far enough, away from 95% of the users that search for your company or name. Find out more information by contacting us for a free, confidential consultation.